Frequently Asked Questions
Do I have to create my ad, or do you have someone to do it?
That's totally up to you. If you feel artistic or creative, you're more than welcome to do it yourself. If, on the other hand, creating an ad isn't your thing, we'll be glad to do it for you for no extra charge.
Can I choose where my ad is placed?
Yes. And if you decide later on that you want to move an ad or two to a different location, you can do that too. Just let us know by the 15th of the month prior to the desired change, and we'll take care of it (assuming, of course, that there is space available in the location that you want to move your ad to). Ad spaces are available on a 'first come, first served' basis.
If I place an ad in both the Men's and the Women's rooms in a particular location, is that considered 2 ad spaces?
Yes. Whenever we set aside a space on a given billboard for you, it is considered 'one ad space.' If you chose the 'Men' and the 'Women' in a given location, we would have to reserve spaces on 2 billboards for you, so that would be considered 2 ad spaces for billing purposes.
What do you need from me (to put my ad together)?
You will need to provide us with 3 key elements: a clean copy of your logo, a graphic image (picture or photograph), and the information that you want to convey on your ad.
In what format do you need me to provide the graphics for my ad?
We prefer 300 dpi or 3 megapixel (minimum) digital image(s). See the rate sheet for details. If you're not so computer savvy, we can often use quality printed artwork.
Can Indoor Billboards reach my target market?
Yes. With Indoor Billboards, you can narrow your focus to a specific gender, income, lifestyle, and age. As a result, you spend less money and still reach a higher percentage of your desired target market.
What kind of response can I expect and how can I test it?
Indoor Billboards will enhance the effectiveness of any other advertising that you are doing. You can expect noticeable improvements in name and brand recognition as well as product or service awareness among your target audience.
In our experience, the best way to track the response from your Indoor Billboards advertising is to ask your customers how they heard about you. Many will tell you directly that they saw your ad on Indoor Billboards. Others will say they found you online or in the telephone book. Ask them why they chose you above all the others. Usually it's because they've repeatedly seen your ad on Indoor Billboards.
You also receive a laminated copy of your ad. Many advertisers post the laminated copy in a prominent location in their store or office. If a customer comments that they've seen the ad, you know that your Indoor Billboards advertising is working.
Finally, you might want to offer a discount or special to anyone who mentions seeing your Indoor Billboards advertisement. As long as you make your offer enticing enough, people will mention it.
Do you suggest that I only have my ad placed in locations near my place of business?
Not necessarily. People come from far and wide to go to Pensacola Beach (for example). The fact is, popular places attract patrons from all over. So even if your ad is in a popular venue across town, it's a pretty good bet that potential customers from your area of town will be there.