Frequently Asked Questions

Can I choose where my ad is placed?
Yes. And if you decide later on that you want to move an ad or two to a different location, you can do that too. Just let us know by the 20th of the month prior to the change, and we'll take care of it (assuming, of course, that there is space available in the location you want to move to). Ad spaces are available on a 'first come, first served' basis.

If I place an ad in both the Men's and the Women's rooms in a particular location, is that considered 2 ad spaces?
Yes. Whenever we set aside a space on a given billboard for you, it is considered 'one ad space.' If you chose the 'Men' and the 'Women' in a given location, we would have to reserve spaces on 2 billboards for you...so that would be considered 2 ad spaces for billing purposes.

Do I have to create my ad, or do you have someone to do it?
That's totally up to you. If you feel artistic or creative, you're more than welcome to do it yourself. If, on the other hand, creating an ad isn't your thing, we'll be glad to do it for you at no charge.

What do you need from me (to put my ad together)?
You will need to provide us with 3 key elements: A clean copy of your logo, a graphic image (picture or photograph), and the information that you want to convey on your ad.

What are the dimensions of the ads?
The large ads are 7.5" x 9". The actual working area is 6.5" x 8" (this allows for a border). The smaller ads are business card size and are 3.5" x 2". The actual working area is 3.25" x 1.75".

In what format do you need me to provide the graphics for my ad?
Well, you can go one of two ways. If you want to provide your artwork digitally, we prefer 300 dpi or 3 megapixel (minimum) 'jpeg' image(s). If youíre not so computer savvy, we can use quality printed photos or artwork.

Can Indoor Billboards reach my target market?
Yes. With Indoor Billboards, you can narrow your focus to a specific gender, income, lifestyle, and age. As a result, you spend less money and still reach a higher percentage of your desired target market.

What kind of response can I expect and how can I test it?
Indoor Billboards will enhance the effectiveness of any other advertising that you are doing. You can expect a major improvement in name recognition and product or service awareness among your target audience.

In our experience, the best way to track the response from your Indoor Billboards advertising is to ask your customers how they heard about you. Many will tell you directly that they saw your ad on Indoor Billboards. Others will say they found you in the telephone book. Ask them why they chose your name out of all the other names in the book. Often it's because they've repeatedly seen your ad on Indoor Billboards.

You also receive a laminated copy of your ad. Many advertisers post the laminated copy in a prominent location in their store or office. Anytime a customer comments that they've seen the ad, you know your Indoor Billboards advertising is working.

Finally, you might want to offer a discount or special (in your ad) to be claimed by anyone who mentions seeing your Indoor Billboards advertisement.

Do you suggest that I only have my ad placed in locations near my place of business?
Not necessarily. The fact is, people come from all over to go to Pensacola Beach (for example). So even if your ad is at a popular venue across town, it's a pretty good bet that potential customers from your area of town will be there.