"Talk about your captive audience. Your attention is riveted directly on the space in front of you. People indeed read the ads thoroughly. Restroom advertising is naturally an effective medium for targeting strictly male or female audiences."
"The ads reach the audience most coveted by advertisers: 21 to 35-year-olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy."
- Fortune Magazine
"What a perfect place for an ad."
- Houston Chronicle
"If you went to the restroom three times, you'd read it again and again. Not only can indoor billboards reach a very discerning customer, but they've got that customer's undivided attention."
"Now Madison Avenue has invaded the restroom. It's surprising nobody has thought of it before."
"In this first measurement of restroom advertising, interestingly, more people claim to have been exposed to restroom advertising than radio!"
- Strategy Magazine
"This was the only place in the world people would stand in line to read advertising. A study by Rice University shows that the amount of time readers focus on the bathroom advertisements is about a minute and a half for men and two minutes for women. You've got their undivided attention for a period of time."
- The Boston Globe
"Imagine people standing in line to read your message. Picture almost total viewer recall."
- Pensacola News Journal
"Ads above urinals and behind lav doors is a winner."
-The Sunday Star Times
"People are looking for something new that's targeted and attention-grabbing. This is the way to do it."
- The Wall Street Journal