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Barbour & Monroe survey summary:
The following summary contains the results of a survey presented to restaurant and nightclub patrons on their return trip from the restroom. Prior to receiving the surveyor's questions, participants did not expect to be interviewed.
Summary of survey results presented in this report:
92% were able to name specific advertisers without prompting.
88% recalled at least four selling points in the ads surveyed.
98% reacted positively or neutral to seeing ads in restroom facilities.
64% classify their occupations as Professional, Managerial, or Sales.
83% are between the ages of 25 and 54.
The average person dines out 12.6 times per month.
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